Landmark Field Guide

The name paradig.im is a clever and confident truncation of the word paradigm. The root, from the Greek paradeigma, means "a model, pattern, or example." It was famously popularized by the philosopher Thomas Kuhn to describe a "paradigm shift"—a fundamental change in the basic concepts and experimental practices of a scientific discipline.

This history gives the name a powerful narrative of innovation and disruption. The clipped, modern spelling of "paradig" suggests speed and agility, as if the brand itself is moving too fast for the final syllable. It's a name that doesn't just describe change; it embodies it.

In the world of technology and venture capital, "paradigm shift" is the holy grail. paradig.im captures this aspirational concept in a short, punchy, and highly brandable form. It signals a company that is not just making an incremental improvement, but is fundamentally changing the way things are done.

It attracts a tribe of innovators, early adopters, and visionaries who are drawn to big, game-changing ideas. It's a brand for those who want to be on the cutting edge, not just following the trends.

Narrative Hooks:

• The New Model: Position the brand as the creator of a new standard, a new way of thinking for an entire industry.
• Shift Happens: A bold, confident narrative about the inevitability of change and the brand's role as its catalyst.
• Beyond the Status Quo: A story that frames the brand as the solution for those who are tired of old, broken systems.

This is a Core Landmark with a strong "Keystone" profile. It is an intelligent, modern name that signals ambition and innovation. The ideal founder is a visionary strategist who is not just building a product, but architecting a new category.

Target Markets:

• Venture Capital & Incubators: The perfect name for a firm that funds and builds truly disruptive companies.
• Strategic Consultancy: An authoritative brand for a consultancy that helps legacy businesses navigate paradigm shifts.
• Disruptive Technology: An ideal banner for a startup introducing a fundamentally new technology (e.g., in AI, Web3, or biotech).
• Think Tanks & Research: A name that signals a focus on big, world-changing ideas.

The "Aha!" moment for paradig.im is a sharp, intelligent spark. It's the feeling of recognizing a big idea in a concise package. It feels modern, confident, and forward-thinking.

A brand with this name is perceived as a leader and a visionary. The ".im" TLD brilliantly frames it as a personal or corporate state of being: "I'm the new paradigm." It's a bold and confident declaration of intent.

The pursuit of fundamental change is the engine of all progress. This name is anchored to the timeless process of innovation itself, making it perpetually relevant.

Web3 / AI Thesis:

As Web3 and AI create entirely new technological and social structures, they will demand new models of thinking. paradig.im is the landmark for the company or philosophy that will provide the mental models to navigate this new world. It is a name for the brand that will not just build on the new platform, but explain it to the rest of us.