A Study of Social Ritual
"Exploring the human behaviors, social rituals, and anxieties that defined the platform-driven web. These are our interactive field studies."
friending.im
A tribute to the tentative ritual of early web culture; the simple joy of forming a new connection.
unfriending.im
An artifact of the moment a digital connection is consciously severed with a single, quiet click.
lurking.im
A tribute to the quiet, curious act at the heart of the social web: watching from just beyond the glow of the text cursor.
hashtagging.im
A monument to a user-created syntax that reshaped the web, turning a symbol into a global tool for discovery.
shadowbanning.im
Exploring the anxiety of being silenced by an invisible, algorithmic hand.
doomscrolling.im
The endless scroll as a modern prayer wheel of anxiety, confronting our search for control amid chaos.