A selection of our core essays and theses that articulate the philosophy behind unearth.im.
The Word That Will Define Our Future
Our foundational thesis on "sentientification," a term unearthed to describe the collaborative evolution of consciousness. This is a summary of the first essay in the 13-part Sentientification Series.
The Tools that Find Landmarks
A true landmark isn't generated; it's discovered. Our methodology for unearthing names that possess an intrinsic and resonant power.
How Users Defined an Era
A foundry thesis on the "Gallery of Gerunds," exploring how user actions—not platform features—became the true landmarks of the social web.
An unearth.im Thesis
If .ai is the extension for machine intelligence, our thesis is that .im is the declaration of what it means to be human in a world of machines.
Landmarks vs. Addresses
A functional name is an address; a story-rich name is a landmark with gravity. We explore why your story is your most defensible strategic moat.
Our Founding Philosophy
In an age of digital sharecropping, your domain is your deed. It is the one piece of the internet you can truly own. This is the foundational principle of our work.