unearth.im
Category

Blueprints

Blueprints is where unearth.im shares the thinking behind the brand—original strategies, philosophy, and digital naming insights for founders and creators. Dive deep into why niche TLDs and .im domains set the gold standard for modern, narrative-driven branding and how you can build a brand that truly stands apart.

The digital archaeologist’s toolkit
Most naming tools and brand generators produce addresses: functional, forgettable, and soulless concatenations of syllables. They are vacant lots in a sprawling digital suburbia, algorithmically optimized for traffic but devoid of human meaning. A visionary brand, however, does not need another... Read more
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