"Brand foundry" was only half the story. Discover "Archive & Anvil," the unearth.im discipline that combines digital archaeology (unearthing principles from the past) with future-forward creation (forging new landmarks).

While ancient ruins endure, our digital civilization is turning to dust. This Field Note explores the urgent practice of digital archaeology and why preserving our ephemeral online culture is the most important preservation work of our time.

Learn about the concept of a "Digital Monument" from the unearth.im brand foundry. Discover how some websites are built not as businesses, but as acts of cultural preservation—living museums for our most significant digital artifacts.

A foundry thesis exploring how user-generated verbs became the true landmarks of Web 2.0. Discover the hidden history of unfriending, retweeting, and lurking.

In a world of digital shadows, some names offer certainty. Discover authenticate.im—a cornerstone for digital trust and the future of online identity.

Discover esse.im, a landmark domain from unearth.im. We explore its etymology ("to be") and its vision as the bedrock for a brand built on pure authenticity.

A great brand name isn't generated, it's unearthed. Go beyond algorithms and discover the Digital Archaeologist's toolkit for finding a name with a soul.

Most brands vanish into digital oblivion because they choose labels, not landmarks. Discover why story‑rich names are your most powerful, defensible asset—and how they turn forgettable startups into unforgettable icons.

The digital world is bifurcating: .ai for machine functionality, .im for human authenticity. Discover why .im domains are becoming the foundation for identity declaration, genuine connection, and digital ownership in an AI-saturated world.

Discover the founding philosophy of unearth.im—why true digital identity starts with self-declaration, intentional connection, and owning your ground. Learn how the three pillars of Identity Management can help you build lasting value and community online.