Naming

Most naming tools and brand generators produce addresses: functional, forgettable, and soulless concatenations of syllables. They are vacant lots in a sprawling digital suburbia, algorithmically optimized for traffic but devoid of human meaning. A visionary brand, however, does not need another... Read Note

The Museum of Forgotten Brands The internet is a museum of forgotten brands. Wander through its vast, echoing digital halls, past the flickering GeoCities homesteads and the overgrown MySpace profiles, and you will find the ghosts of startups past. Names glimpsed once on a banner ad, heard perhaps... Read Note