Lexicon

Language is a tool of discovery. Sometimes, you use a word because it's the closest fit, and in the process of doing the work, you discover the word that is finally, perfectly true. For the longest time, we’ve used the term "brand foundry" to describe our work at unearth.im. It’s a strong,... Read more

Not all websites are built to be businesses. Some are built to be memories. At the foundry, when we talk about a Digital Monument, we are describing a very specific kind of creation. It is not a startup, a product, or a service. It is an act of cultural preservation, a piece of digital scholarship,... Read more