About

Field Notes is the journal of our craft. It’s the public record of our work as Digital Archaeologists, where we go beyond the portfolio to share the thinking that drives the foundry.

This is our workshop. Here we publish foundational ideas, share the stories behind the landmarks we unearth, and explore the methods that guide our search for names with soul.

This collection is for visionary founders, curious creators, and anyone who believes a brand should be a landmark, not just an address. It's a resource for those ready to explore how story and strategy converge—and are ready to own their ground.