Cornerstones

Cornerstones presents the most significant statements from unearth.im: deeply researched essays and foundational theses that launch new collections, major strategic initiatives, or core pillars of our philosophy. Each Cornerstone marks a pivotal moment—a new territory, a bold direction, or an acquisition that redefines our work. Rare and deliberate, Cornerstones are events that provide the intellectual and narrative backbone for our evolving portfolio.

The "-ing" of Web 2.0: How users defined the social media era

An era’s story rarely appears in its official blueprints. It is often found in the worn pathways, the shared jokes, and the invented rituals of the people who inhabited the space. To understand the social web—the period we retroactively call Web 2.0—one must look past the sterile interfaces... Read more

Your brand isn't a label; it's a story

The internet is a museum of forgotten brands. Wander through its vast, echoing halls and you will find the digital ghosts of startups past. Names you saw once and forgot instantly, their digital tombstones - a faded logo, an abandoned Twitter handle - blending into a sea of monochromatic sameness.... Read more

Human-centric successor to .ai: An unearth.im thesis

Why the future of branding isn't about technology, but identity. The rise of the .ai extension tells the defining story of our technological decade. It is more than a domain; it is a signifier for a new paradigm, a functional label that instantly and economically communicates that a service is... Read more

Our philosophy: Own your ground

We believe in the quiet confidence that comes from owning your digital ground. It’s a feeling that defined the soul of the early, hand-built web—a time when we built our own spaces, one <HTML> tag, one pixelated GIF, one personal homepage at a time. It was an era of digital homesteading,... Read more