Google's "human-first" algorithm and AI Overviews have made old, manipulative SEO obsolete. The new strategy, E-E-A-T, is a return to first principles, rewarding "Story, grounded" and lived experience—proving humanity is the new strategic moat. This is the Digital Archaeologist's playbook for building an authentic landmark that earns trust and gets cited by AI, not just ranked.
Explore Archive & Anvil, the soul of unearth.im. This foundational thesis defines our discipline: unearthing timeless digital stories (Archive) and forging them into future landmarks (Anvil).
While ancient ruins endure, our digital civilization is turning to dust. This Field Note explores the urgent practice of digital archaeology and why preserving our ephemeral online culture is the most important preservation work of our time.
Our digital history is vanishing. As Digital Archaeologists, we build 'Digital Monuments'—living websites that preserve our shared cultural artifacts. Discover why this act of preservation is our ultimate proof-of-work.
A foundry thesis exploring how user-generated verbs became the true landmarks of Web 2.0. Discover the hidden history of unfriending, retweeting, and lurking.
In a world of digital shadows, some names offer certainty. Discover authenticate.im—a cornerstone for digital trust and the future of online identity.
Discover esse.im, a landmark domain from unearth.im. We explore its etymology ("to be") and its vision as the bedrock for a brand built on pure authenticity.
A great brand name isn't generated, it's unearthed. Go beyond algorithms and discover the Digital Archaeologist's toolkit for finding a name with a soul.
Most brands vanish into digital oblivion because they choose labels, not landmarks. Discover why story‑rich names are your most powerful, defensible asset—and how they turn forgettable startups into unforgettable icons.
The digital world is bifurcating: .ai for machine functionality, .im for human authenticity. Discover why .im domains are becoming the foundation for identity declaration, genuine connection, and digital ownership in an AI-saturated world.